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SPRAYGROUND®

SPRAYGROUND®

PANAMA POP-UP STORE NOW OPEN

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RUN OVER TO THE MULTI PLAZA MALL FOR THE SPRAYGROUND POP-UP STORE THAT JUST OPENED. THE STORE FEATURES THE LATEST STYLES, INCLUDING SOME OF THE WINTER GEAR NOW AVAILABLE. IT WON'T STICK AROUND LONG, SO CHECK GO CHECK IT OUT!!!

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BEHIND THE SCENES LOOK AT TODD GURLEY COLLAB

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Sold out
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FORBES FEATURE

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SprayGround Aims To Make Over Your Travel Look

Travel, but make it SprayGround.

For nearly a decade, New York City-based accessories brand SprayGround has made intensely patterned backpacks and duffel bags that are hard to miss on streets of major cities all over the world. Patterns vary from sports themes to original illustrations to cheeky photos of wads of cash, but fans recognize the brand from its small red logo on the lower right side.

“The reason I started [with] backpacks, is that there was a void in the market,” SprayGround founder and creative director David Ben David says. “Bags were used for utilitarian purposes. What if I put my art on accessories, on bags, on duffels?”

Now, SprayGround is aiming to make a splash at airports around the world, with the same irreverent take on luggage. “I’ve been traveling around the world, watching everyone’s luggage,” David says. “It’s the same solid colors, boring patterns.”

SprayGround tested the luggage market in 2017 with a capsule collection that sold out within three days. One of the inaugural pieces featured a blown up photo of dollars against a black background. “When I walked just to get the [rental car], everyone was like, ‘Dang! Take it easy! Where did you get that?’ David jokes.

But the work wasn’t done yet. The first luggage collection underwent more testing (such as David loading up the pieces and then tossing them down five flights to see where cracks emerged), as well as sourcing for new materials and innovative design tweaks.

“I was trying to figure out a way to make many designs, so I created clear luggage with fabric liners,” David says. “It will come with a few designs so your luggage can change.”

“I’m going to put in an inner compartment,” David says, gesturing to an inside pocket of a sample in his midtown showroom. “In every pocket, there’s this money print. If the TSA has to check the bag, when they open it, it’s like all this money.”

“After they see it a few times, they’ll be like, What the heck is this brand?,” he laughs.

SprayGround’s brand-new capsule collection featuring interchangeable patterns is set to launch in early 2020. (Fans got an early look at what to expect this past October, when one limited-edition carry-on, part of a collaboration with designer Laquan Smith, went on sale for $250.)

The four-piece collection (two carry-on, two check-ins) feature clear hardshell pieces with removable fabric liners, so that you can update, or mix-and-match, different looks for your luggage set. The travel sets are part of the ‘Fight Club’-inspired collection, which also marks the brand’s first foray into apparel. (In theory, you can now arrive at JFK in head-to-toe SprayGround, with a fully matching luggage set in tow.)

Following the launch of the ‘Fight Club’ collection, David aims to slowly build up the luggage offerings. “More young people are traveling now,” the designer says. “The youth movement wants to see the world. ‘How can I get there? When I go, I’m going to pull up in style.’”

“People want a reflection of their personality through everything they wear or touch of hold,” the designer adds. “That’s why I create so many different products.”

Ramirez, Elva. “SprayGround Aims To Make Over Your Travel Look.” Forbes, Forbes Magazine, 2 Dec. 2019, www.forbes.com/sites/elvaramirez/2019/12/02/sprayground-aims-to-make-over-your-travel-look/#51f6bbd54c77.

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SPRAYGROUND STUDIOS PRESENTS SHARK ISLAND

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SHARK ISLAND - ONLY ONE WAY OUT! Escape from Shark Island with the most advanced mechanism on the planet! The Fuerza Cobra! But no one ever really escapes Shark Island! Starring DavidBenDavid, Dave East, Budda and James Ferrel. Directed & Edited By Yesenia Films in Colombia Produced by Sprayground Studios Soundtrack by David Sisko

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SPALDING X SPRAYGROUND

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The first-ever basketball collection in collaboration with NBA’s exclusive basketball brand Spalding®.

The  basketball line includes two unique designs from creative director David Ben David that joins Spalding’s 94 Series line, including the “Diamond Capsule- a 20K diamond carat design basketball and backpack and the “Fire Money Capsule - a money-on-fire design basketball, backpack and sneaker duffle. The Sprayground x Spalding 94 Series capsule also includes a reinvented basketball holder that straps to the backpack.

To coincide with the launch, David Ben David teamed up with Spalding to create a social media video series with NBA stars Damian Lillard and DeMar DeRozan, who take a close look at the collection in a vintage-style shopping channel video during the Spalding Holiday Slam. The video will launch on Sunday, November 24th and can be found on Sprayground (@sprayground) and Spalding’s (@spaldingball) Instagram channels.

Sprayground founder and creative director, David Ben David, said, “I am so excited about this partnership – being a huge basketball fan myself it’s a dream to partner with such an iconic brand in the sporting industry and bring these basketballs and accessories to Sprayground and NBA fans alike.”

The 94 Series exists to further cultivate the bond between the athlete, fan, culture and basketball itself through partnering with others with others like Sprayground who live in the world where fashion, music, art and basketball blend,” Jack Marquardt, VP of Spalding Brand Communications said. “We’re excited to partner with Sprayground more in the future, and can’t wait for fans to get the collection.”

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