We have taken the advice from the CDC that Americans should wear face masks while in public to minimize the spread of COVID-19, and created our inaugural collection of artfully designed limited edition face masks, that have been distributed worldwide.
The new collection brings something brand-new and unique to the market, honing in on the true individuality of our customers. The collection currently includes 17 unique designs, including our iconic shark-mouth trademark design, taking inspiration from previous collections, as well as new and unseen, fun and sexy designs too. The approach is similar to what we have already successfully done with our distinctly-designed bags, favored by the likes of Migos, Chris Brown, Todd Gurley, Rich the Kid and Dave East.
In the background, we are continuing to work on even more unique designs to build an exciting 60-strong collection of masks, including some new collaborations, which will drop July 1st this year - watch this space!
We have secured retail deals with Zumiez, Von Maur, Bloomingdales, FootAction and Champs stores across the US, plus boutique stores in Atlanta, Los Angeles, Miami and New York, as well as internationally in Italy, France, UK, Middle East, South America and Asia, to sell the masks.
The masks are one size fits all, and use three layers of lightweight breathable fabric for extra protection and are secured with elastic ear loops. They are breathable and also reusable - they are machine washable and can be used over and over again.
Founder and creative director, David Ben David said, “Wearing face masks has become our new normal, so I wanted to create something exciting to the saturated field of face masks and turn the mundane into insane! A mask that brings normality to the situation, and also something people will enjoy wearing and feel comfortable in.”
You can purchase your mask NOW on our website!