COLLABORATION between global brand, Sprayground, and iconic chocolate manufacturer, Hershey, has conjured up a delicious new backpack for your collection.
Let's learn more about the new, mouth-watering piece you can hold but not eat.
What is the Sprayground x Hershey's collab?
Sprayground and Hershey have come together to produce a backpack with a distinct design for fans of the two brands.
The bag features Hershey’s chocolate bar design along with Sprayground’s 4D art piece shark-bite.
According to a statement from Sprayground, “this partnership embraces a new golden age of fashion collaborations; introducing a hyper-realistic backpack that features an augmented-reality Hershey’s chocolate bar, creating an almost perfect tridimensional effect that will have you reaching for a bite."
The design has room for a laptop, a velour pouch and zippered compartments.
It also includes partitions for USB sticks, wires, and cables.
“The Sprayground and Hershey’s collection is the perfect pairing of style and sweetness," said Founder and Creative Director of Sprayground David Ben-David.
"Bringing our iconic brands to life beyond the chocolate shop and into the world of streetwear is an exciting way to connect with our fashion-forward customers who like to think outside of the box!”
Ernie Savo, senior director of licensing at Hershey said, “partnering with David and the team at Sprayground to create a mouth-watering, almost edible Hershey’s backpack confirms that this will be a must-have accessory of the summer.”
Where can I buy the Sprayground x Hershey's collab?
The Sprayground x Hershey's collaboration can be purchased through sprayground.com.
It will also be available at select boutiques in the US, including Hershey’s Chocolate World in Pennsylvania.
What is Sprayground?
Sprayground is known for their backpacks, accessories, and apparel.
“For us, collaborations need to feel organic," said Ben-David according to Forbes.
"We don’t like to force things, so when we connect with an artist or brand, we make sure that they align with our values and beliefs; that is fundamental because it makes the whole creative process run smoothly...
"Fans know that when we announce a new collaboration, it’s gonna be better than anything they have seen before, we like to raise the bar in every collection we drop.”