As part of London Climate Action Week, Sprayground's Vice President James Ferrell and Sandflower Dyson, VP and Creative Director of Content, joined an influential gathering of changemakers, founders, creatives, and sustainability leaders at The New Ownership, hosted on the iconic Rosewood Terrace in London.
The evening brought together an extraordinary cross-section of voices from fashion, culture, sustainability, media, technology, policy, and investment to discuss a critical question shaping the future of our industry: What does ownership look like in a more connected, transparent, and sustainable world?
Among those in attendance were renowned figures including Paloma Faith, Katherine Hamnett, Orsola de Castro, Aja Barber, Charlotte Kan, Laura Milillo, Eunice Olumide, Kati Chitrakorn, Tolu Coker, Masha Popova, and many others who continue to drive meaningful change across their respective fields.
The event was more than a gathering—it was a powerful exchange of ideas centered around a shared belief that the future of business, fashion, and culture must be built through collaboration. Conversations explored how brands can move beyond traditional transactional relationships and create deeper, more meaningful connections with consumers while reducing environmental impact.
One of the most memorable moments of the evening came when attendees received handwritten notes of appreciation recognizing their contributions to the industry. The gesture served as a reminder that meaningful progress is driven by people—those who consistently challenge norms, champion innovation, and push for positive change.
A key theme throughout the discussion was the concept of a "new ownership" model: one where products, brands, and communities remain connected long after a purchase is made. The vision presented was clear—a future where every product tells a story, fosters a relationship, and contributes to a more responsible and transparent ecosystem.
For Sprayground, participation in conversations like these is essential. As a brand built on creativity, culture, and community, we believe the next generation of innovation will come from partnerships that bridge industries, generations, and perspectives.
Reflecting on the event, James Ferrell and Sandflower Dyson joined fellow leaders in recognizing that the future of fashion and consumer culture cannot be shaped by any one company or sector alone. It will require collective action, bold ideas, and a willingness to rethink how value is created and shared.
We are grateful to have been part of such an inspiring evening and look forward to continuing the conversation around creativity, responsibility, and the evolving relationship between brands, consumers, and the planet.
Because the future belongs not just to those who create products—but to those who create lasting connections.
