AFRICAN INTELLIGENCE 2.0 - A COLLABORATION TO HONOR INCLUSIVITY AND EMPOWERMENT

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Today we launch a very special edition collection - African Intelligence 2.0 (Ai), celebrating the birthplace of humanity.

For Ai 2.0 - the second collaboration between Sprayground and Sandflower Dyson, we honor the energy of the lion and what it represents with this collection - inclusivity and empowerment. Lions are loyal and fierce, yet they work together within their communities to survive and thrive. 

The collection includes two backpack styles, the Ai CEO Lion Backpack and the Ai Lions Are Forever Backpack. Both styles are inspired by the warrior spirit inside of us - one style includes a lion's face on a vibrant and colorful palette and the other is a lion image on a metallic-like facade.

In addition to the backpacks, this year we also created masks with Just Glay - a Female founded Ghanaian African/Ankara shop. Each bag sold will come with a gift of a mask made in Ghana.

Sandflower Dyson said: “We are a powerful people. Each of us. Connected by our human history like the branches of a tree. There is nothing artificial about this - built on nature, spirit, heart and mind we are united beyond or differences. This Ai Collection is a celebration of what brings us together honoring the past, present, and future. Inspired by the many countries and cultures of the birthplace of humanity... Africa! It’s been amazing to be able to co-create this with David Ben David, it’s very close to my heart and I am thrilled to share it with the world.”

Royalty and community are exemplified by NFL’s Jarvis Landry and Alvin Kamara, two champion athletes who have partnered with us for this release. 

The collection retailing at $100 is available from today at www.sprayground.com. A portion of the proceeds will go to charitable organizations whose focus is uplifting the community. 

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