Global backpack and influential streetwear brand, Sprayground, is launching its first 4/20 inspired backpack to celebrate the much-anticipated global holiday and in light of the recent news around legalizing marijuana in the state of New York.
April 20th is a holiday mainly celebrated by marijuana enthusiasts. With CBD on the rise and the stigma surrounding the drug on the decline, 4/20 last year showed that brands are taking more opportunities to show consumers they’re stoner-friendly. Sprayground’s limited edition bag for 4/20, aptly named “OG Island,” features artwork including a cannabis leaf on a beach canvas background, giving consumers a chance to showcase their inner stoner!
As always, Sprayground designed this bag with the ‘consumer-on-the-go’ in mind, with designated partitions for USB sticks, wires and cables, a laptop, and other accessories securely stored in zipped compartments, making it the perfect bag for the fashion-forward, the 4/20 enthusiast and for those who pack their life on their backs and are always on the move.
Sprayground founder and creative director, David Ben David, said, “We had a lot of fun creating this backpack. 4/20 is a big part of our community, so I wanted to design something that spoke to them on a personal level - this backpack does just that and i’m excited for fans to get their hands on one before they’re all gone!”
So whether you’re looking to smoke on-the-go or just a fan of quality-made backpacks, don’t miss out on getting one of Sprayground’s most unique pieces. The exclusive 4/20 backpack will drop online at www.sprayground.com and select boutiques nationwide on April 20th, 2021.