Sprayground and Naughty by Nature Unveil Exclusive Collaboration to Celebrate 30th Anniversary of Hit Song “Hip Hop Hooray”


In a fresh fusion of music and fashion, legendary hip-hop group Naughty by Nature has joined forces with Sprayground to commemorate the anniversary of their iconic hit song, “Hip Hop Hooray”. The collaboration introduces a limited-edition backpack paying homage to the track's legacy while embodying the energetic spirit of nineties urban style and rhythm.

To mark thirty years since the release of the Grammy Award-winning trio’s timeless anthem, the collaboration delivers a backpack that blends the essence of old school hip-hop culture with a contemporary Sprayground touch. The bag’s design revives the iconic graffiti mural from the establishing shot of the “Hip Hop Hurray” music video, featuring a vibrant rendition of Naughty by Nature’s logo— baseball bat, scythe, and all. Extra velour compartments, gold zippers, and the classic Sprayground logo blend together to create the perfect backpack for hip-hop nostalgics and enthusiasts.

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