Recognized as a leader in the travel and fashion space, creative rebel label Sprayground is making bold moves when it comes to global expansion. The brand brings a philosophy of creativity, individuality, and self-awareness through their niche offerings which are considered limited edition collectibles. As an authority in fashion-forward backpacks and accessories, the company is proud to share they opened three retail stores in China on May 1st.
With distribution to over thirty countries and a growing fanbase hungry for more, the added locations have already created quite a buzz. The brick-and-mortar stores are in Beijing's Xicheng district, Hefei's Shushan district, and the Minhang District in Shanghai and over 100 retail stores are set to launch there over the next three years. Sprayground’s founder and Creative Director, David Ben David will visit all three stores during the simultaneous grand openings and plans to greet team members and shoppers throughout the initial week before attending China's very first Sneak-Con which kicks off May 18th.
Part of Sprayground's mission is to expand creativity to the creative outcasts of the country and elevate the game in China by infusing New York style Streetwear and Hip-Hop. Sprayground collaborations have featured some of hip hop’s favorites like Saweetie, Young Dolph, Young Thug, and Dave East. When it comes to groundbreaking and forward-thinking brands, Sprayground has been making its way to the top since 2010. Their thought-provoking, innovative and dynamic accessories are easily identifiable but difficult to recreate.